(Ping! Zine Web Hosting Magazine) – Does the idea of Internet presences tracking your consumer data worry you? If so, you’re not alone and change could be on the way.
The White House would like the U.S. Congress to pass a “Privacy Bill of Rights.” The legislation would take on web tracking by making sure companies adhere to specific regulations that pertain to security, transparency, appropriate context and accountability.
By outlining the matter, the Office of the U.S. President outlined what it referred to as a blueprint.
“The Internet has become an engine of innovation, business growth, and job creation, so we need a strong foundation of clear protections for consumers, and a set of basic principles to help businesses guide their privacy and policy decisions. This privacy blueprint will do just that,” stated U.S. Commerce Secretary John Bryson in a press release.
In addition to general guidelines, the White House specifically wants “reasonable limits” on personal data along with the ability for consumers to view the information.
Consumer privacy online has been a hotly debated issue in recent years as more people take to the web via devices such as tablets and smartphone.
Most recently, tech giant Google was criticized for implementing tracking cookies into Apple’s Safari web browser for the purpose of collecting consumer data. The action was revealed in a report from the Wall Street Journal and Google has since corrected the issue.
The U.S. Department of Commerce plans to hold a stakeholder meeting soon to address further specifics of what it would like the bill to contain. For more information on the matter, view a press release from the White House here (whitehouse.gov).