(Ping! Zine Web Tech Magazine) – MTV, Comedy Central, CMT, BET and Nickelodeon: Those are just some of the popular channels included as brands of media company Viacom, and if you’re a DirecTV customer, you could be missing out on them for some time.
The companies recently failed to reach a new agreement to keep Viacom’s channels available through DirecTV, an issue that led to Viacom’s programming being pulled from the popular satellite TV platform.
At issue is Viacom’s desire to implement a 30% price increase for DirecTV customers. According to DirecTV CEO Mike White, that change would represent “an extra billion dollars for the exact same channels you already receive.”
White’s remarks were made on a video posted via directvpromise.com.
The DIRECTV CEO also promised customers that a deal between the two sides would get done and that his company would remain committed to keeping its customers’ bills “as low as possible.”
Viacom has defended what it wants in a new agreement, maintaining that a cost increase wouldn’t take much of a toll on customer bills.
“We proposed a fair deal that amounted to an increase of only a couple pennies per day, per subscriber, and we remained willing to negotiate that deal right up to this evening’s deadline,” read an official statement from Viacom posted to the company’s blog. Viacom also urged TV customers to call DirecTV and demand the channels be brought back.
With both sides blaming each other, it remains to be seen if angry customers will scramble away from DirecTV to find other providers. That’s obviously something DirecTV doesn’t want. A section on directvpromise.com stated “Switching Isn’t the Answer” and explained why customers should stick with the company.
“Switching providers makes it easier for programmers to increase your monthly bill and it happens to everyone. DISH viewers are without AMC, IFC, WE and Sundance, and Time Warner Cable customers are without Hearst TV local stations,” read the website’s section.
When can we expect a resolution? In a report from the Los Angeles Times, Nomura analyst Michael Nathanson signaled it could “take a while.” “It shouldn’t have gotten to this level and it did,” Nathanson commented in the LA Times report. DIRECTV is the top satellite service provider in the U.S. and usually offers its customers more than 140 channels.