The Perfect Domain Name For A Web Hosting Related Website

(Ping! Zine Web Hosting Magazine) – People usually try to find a magic word and register it as a web address. When it comes to web hosting, this means registering domain names that include “webhosting” as part of the web address. Some say that adding this phrase to their domain name is very important in order to reach a high rank in the search engines. Is it true?  Of course not.

I don’t ever remember seeing or rank top by using the search terms, “web hosting” or “hosting”. has always been top ranked using the keyword “hosting”. It would be strange if a popular web hosting service provider did not register to be ranked among top sites on the same keyword. At the same time, this website has not been on the first page of Google’s “web hosting” search phrase for years; which means that the website is not well optimized or it is not relevant enough. (However I will not doubt the relevance of’s rank using the search phrase, “web hosting”.) Getting back to the original topic of domain names and web addresses: What tools are needed to make the big decision?

It is very important to keep in mind which type of web hosting related website you are preparing to launch. There are always different approaches to use depending on your goals. When choosing a name for a web hosting service provider, you could call it “The Crazy Chicken”, “Web Nest”, “Webware”, etc., as long as you choose a name that consumers will remember. GoDaddy and FatCow are some of the best examples of dot-com business names that I know I have yet to forget.

Another option is to register a web address that includes the words “hosting”, “host”, and/or “web hosting”. This is certainly an option to consider, but it will not help you very much with your brand name recognition. Hostway, HostMySite, HostGator, Host Color, Hostican, Bluehost, are only a few examples of sites which have included the word “host” as the main part of their domain name. There are many more domains existing with the word “hosting” as a main part of their name.

In all honesty, I do believe that it is a good idea to include the word “host” as a part of the domain name of any web hosting service provider, however, the keywords “hosting” and “web hosting” are much more useful when it comes to reference, media websites, or web hosting categories and indexes. Anyone who has been involved in web hosting as a consumer, as a provider, or even as a journalist knows about, Webhostinggeeks, Webhostdir,,, and etc.

When your plan is to use your web address for a service provider my suggestion to you to stands: Choose a unique and hard to forget domain name. You may include numbers such as (a popular domain registrar) or 1and1 (one of the world’s biggest web hosting companies). The perfect name for your site will always be the one that answers the question: What does this company do? A good example of this is, one of the most popular Canadian web hosting service providers.

The best web address for you will be the one that sends your message to the targeted audience. But remember even if you have it in your pocket, the web address will usually be registered by someone else. Today’s web hosting market is saturated and there aren’t many free-to-register web addresses. Those preparing to enter into the market are required to use their imaginations.

Written by: Dimitar Avramov. To view this article or others like it online, go to :



2 Responses to “The Perfect Domain Name For A Web Hosting Related Website”

  1. Hosting FAQ

    Apr 11. 2012

    Very well said in the article. It’s obvious by now that all the 1-word domain names are taken… (or, at least the ones that aren’t some obscure word). So, picking a name is important. As far as SEO with the actual name goes, it’s definitely harder to “rank” that “brandable” domain for a searchable key-word. This is where companies (such as 1and1 you mentioned) and godaddy (another player in the hosting arena) struggle with, just a little bit. It takes far more effort to rank well if you don’t have an exact match domain. Or, at least one that contains the search term. Well done, thanks for the article.

  2. Joe

    Apr 13. 2012

    There are two issues here, as to what name is best for a hosting business.

    One is its effect on your SE ranking. As the article says, its is negligible. Search engines really don’t care.

    Second, is how easy is it to associate with your business so that people will recognize it and remember it. Yes, putting the word “host” into it would be helpful. But other than that, the word host is of little value.

    What matters most are the contents of your site and the links that point to it. That may not be everything, but those 2 things are so important, if done well, you rank high. If not done well, your name may as well be “dead.”

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