(Ping! Zine Web Tech Magazine) – African mobile social networking site has finally released an Android version to its popular app, 2go.
Aimed at users in emerging markets, 2go allows users to interact by messaging each other and sharing updates and photos with their friends.
The social network has over 30 million users, with the majority from Nigeria, says a press release from the company.
In Nigeria, 88% of the market share is dominated by feature phones, with AndroidT’s numbers continuing to grow.
“Android is the fastest growing mobile platform across Africa, and with sub US$50 Android devices on the horizon, 2go’s mostly feature phone user base can now migrate with 2go as they move to smartphones”, said founder of 2go, Alan Wolff.
When asked why the Android version took so long to come out, Wolff said they wanted to “make sure the first version of 2go for Android met the high expectations of out passionate user base.”
Brad Taylor, MD of Gfk South Africa notes that 5.2% of the country’s monthly phone sales come from Android, up from 3.4% in September of 2012.
“Version 1 of 2go for Android is a good first step and we have received great feedback from users. But you can expect much more from us in the next few months as we refine the app and add functionality” says co-founder Ashley Peter. “This is just the beginning for 2go on smartphones.”