3 Essential Elements of a Mobile Website

(Ping! Zine Web Tech Magazine) – With more and more consumers accessing the Internet from smartphones and tablets, it is more important than ever to have a website that is optimized for mobile devices. Fortunately, many platforms allow website owners to easily adapt their website for mobile users, in some cases even re-directing mobile traffic to a separate URL, such as “m.YourBusinessName.com”. If you already have something like this set-up for your small business website, you’re on the right track, but how can you make sure that the mobile version of the website is optimized to give your users the best experience? In this article we will take a closer look at some essential elements of a mobile website.

Size is everything.
When a customer is visiting your website from a mobile device, the “real estate” you are able to use to convey your message is dramatically less than on a desktop computer. You need to consider this when designing your mobile site. If everything is designed the same way, it becomes cumbersome and impractical for a user to constantly zoom in and out with their fingers to find the area on your site that they are looking for. Set up the page so that information is able to be clearly read and understood. Also, any links that you would like your visitors to navigate to should be larger buttons that are easily pressed with a finger. If they are still standard text links, it is possible they will click on a link by accident.

Communicate in brief.
In addition to being mindful of your design size, it is important to also be aware of how lengthy your wording is on the mobile site. Again, since you are dealing with a smaller screen size than usual, it is important to be as brief as possible while still being informative enough for your customers. Less is more in the sense of creating the best experience for a mobile shopper. Most importantly, since a lot of mobile visitors will be seeing the page on the go, make sure you have information like phone number, address, and hours of operation easy to find on the home page.

Ideal load time.
Mobile users are typically relying on a cellular data network to view your website content, and not the internet connection they are used to at home or at work. Because of this, the load time of your website could be affected. Even if you have less than a two-second load time on a PC (which is ideal), it could be different if those same images need to be loaded over a cellular network instead. Make sure this is something you test as you develop your mobile website. Users might not be patient enough to wait around for your site to load.

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