(Ping! Zine Web Hosting Magazine) – Recently, web host 1&1 has taken on a new persona. Whether it’s through their recently launched commercials covering 1&1 MyWebsite (you may have noticed them playing on your TV) or whether it’s because of a fresh website layout: The company is emphasizing simplicity for the end-user.
Offering web hosting, domains, email, among other services, the company represents a large market share for the hosting industry.
Based in Germany, the company officially marked its entrance into the United States in 2003. By 2010, the company had an industry leading 70 thousand servers overall.
Hosting companies launching in such expansive markets requires one vital factor: The addition of a data center or data centers. In the U.S. alone, 1&1 has already marked its presence with facilities at sites that include New Jersey and Kansas.
On Thursday, October 20th, Ping! Zine was fortunate to tour 1&1’s Lenexa, Kansas data center that works with dual hosting and geo-redundancy. Not far from Kansas City, Missouri, on the outside, the facility appears unsuspecting for its use: It looks like a regular business building. However, the inside provides an intricate network of tech equipment all needed to power the company’s hosting services.
Not only is the facility notable for the efficiency of the servers it hosts, it emphasizes something big: a backup plan. Dual hosting means that the facility needs another data center within the distance of thirty miles, so that in the rare event of a problem, the Lenexa site can transfer power to a Kansas City data center located not so far away. Automatically transferring services means little downtime for customers. It’s also a big factor in customer service excellence.
Here’s how 1&1 explained the efficiency of the dual plan during a presentation at the event: Say a piece of space junk came falling from the sky, and at random, hit and somehow managed to take out the Lenexa facility (highly unlikely but just used as an example). The result would be a quick switcheroo of services to the facility close-by. This represents tight synchronization.
With dual hosting, the customer gets a mirroring of everything they have stored with 1&1.
Not only is the dual offering good for handling problems. It also helps the company take care of maintenance at either of the sites, while maintaining uptime.
So what are the core components that make up 1&1’s dual hosting services?
Among its features, 1&1 emphasizes speed, security, energy efficiency and room for improvement (with working developers) in the area of hosting. It also offers the use of MySQL, PHP optimization, and the availability of apps such as WordPress, Joomla, and Drupal (and a whole lot more).
Having already marked a notable presence in Europe and the U.S., the company is setting its sights on further expansion, which of course, means more data centers. As hosting companies grow larger, the need to back things up grows stronger, something 1&1’s Lenexa data center fully ensures. For more information on 1&1, visit: http://www.1and1.com
You can view photos taken during the data center tour at: http://www.facebook.com/media/set/?set=a.245675575480235.55083.179054785475648&type=3