(Ping! Zine Web Hosting Magazine) – A Small Orange, a shared, reseller, VPS, and dedicated web hosting company with offices in Atlanta and Durham, NC, announced a strategic partnership with Spring Metrics, a leading provider of conversion analytics software.
A Small Orange recognized that their customers needed a better way to track online conversions, such as ecommerce sales, lead form submissions, and document downloads. After considerable research, they realized that most analytics providers were either too hard to use, too expensive, or both. “Spring Metrics is different- their conversion tracking solution is both easy to use, yet remarkably powerful,” noted Doug Hanna, CEO of A Small Orange.
While other analytics platforms require the services of a web developer, Spring Metrics is unique in that it is installed on a website through a straight forward, point-and-click interface. Websites owners only have to pay for Spring Metrics if their websites receive a significant volume of traffic. For smaller websites, the service is free.
“As a startup, we’re excited about A Small Orange’s ability to distribute our service to their extensive customer base,” explained Doug Kaufman, CEO of Spring Metrics.
A Small Orange’s customers can now use Spring Metrics to track their website’s ability to convert customers while they make strategic changes to their website’s content and marketing programs. Spring Metrics tracks conversions in real time, which provides webmasters with the instant feedback that they need in order to stay on top of their business.