Adobe Adds Facebook Popularity Predictor to Social Software

(Ping! Zine Web Tech Magazine) – Is it possible to predict the popularity of a Facebook post before it actually goes live? Software provider Adobe thinks so.

The company recently updated Adobe Social to perform such a task, according to Tech Crunch.

The platform recommends keywords that will likely draw viewers in – all based off historical data.

So exactly what is Adobe Social? The company explains it as follows via “Social media has evolved. It’s no longer an experiment, but a marketing must-have. Adobe® Social can help you manage it all, from integrating social media into your overall digital marketing plan to getting critical insights and creating new content instantaneously. Most important, Adobe Social helps you turn your social efforts into measurable business results.”

Adobe began its annual summit in London, England today.