Cook noted the company “fell short” on its commitment to “make world-class products that deliver the best experience possible.”
“We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better,” commented Cook in the letter.
Apple has received a considerable amount of criticism since launching the map application with its new mobile OS last week. Key flaws have included missing towns, blurred satellite imagery and more.
The Cupertino-based company formerly relied on Google for its mapping services. With the latest release, however, it switched to outsourcing some of its data to GPS giant TomTom.
A recent report from All Things D provided the reasoning behind Apple’s exit from Google, noting that by continuing with its older version, it was unable to use Google-based GPS voice instructions with the map app. That was something the technology giant, obviously wanted. So it decided it would go its own way.
Apple has insisted that the new map app would improve and Cook even went so far as to admit that users could try using other location-based services. “While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app,” he commented.
It appears to be a rare mistake for the popular iPhone maker and provides a stark contrast to the days when Apple founder Steve Jobs managed the company with pinpoint precision.