In order to offer this price cut, the tech giant had to sacrifice performance, graphics, and storage capacity.
The new 21.5-inch iMac features a 500GB hard drive, 8GBs of memory, 5000 graphics, and a 1.4GHz dual-core Intel Core i5 processor with Turbo Boost speeds of up to 2.7 GHz.
Apple’s new low end iMac marks the third 21.5-inch model in its series. The $1,299 version offers a 2.7 GHz quad-core Intel Core i5 processor, 1TB hard drive, turbo boost speeds of up to 3.2 GHz, and Intel Iris Pro graphics, while the highest end model, priced at $1,499, features 2.9GHz quad-core Intel Core i5 process with Turbo Boost speeds of up to 3.6GHz, 1TB hard drive, and a NVIDIA GeForce GT 750M with 1GB video memory.
Users can purchase the new iMac today through Apple’s online and retail stores and select authorized re-sellers.