(Ping! Zine Issue 39) Facebook and Twitter are all the rage today in marketing, but nothing beats solid blog writing on a regular basis to help you attract more customers and increase your revenue. Blogging takes time, especially if you are doing it correctly. I still see businesses that have not started blogging for others or even started a blog on their own site. Those businesses are missing out on one of the best forms of marketing.
Are you blogging yet or have you even considered starting a blog? If not, now is the time to get started. Or if you do not have the time to blog, hire a professional writer with marketing experience to write your blog posts and maintain your blog to generate more qualified traffic to your website.
Blogs are great for SEO and credibility
Why? Multiple reasons. First, search engines like Google, where you should get most of your organic search traffic, place high value on fresh content. By maintaining a well-written blog, you are feeding fresh content to Google. As a result, Google will help your website get ranked higher in the Search Engine Results Pages (SERPs). But not just any blog posts will get you ranked higher in the SERPs. Your blog posts need to be optimized based on how your website is performing on a monthly basis. A keyword and key phrase strategy can be developed by a professional writer with SEO marketing and blog writing experience.
Second, well-written, optimized blog posts generate links throughout your website and can often generate links from other popular websites that link to your blog posts and website. Again, search engines like Google place high value on inbound links to your website that are quality (authoritative). Humans also read your blog and will link back to your website or blog posts, thereby generating a constant flow of buzz about your posts’ content or your products and services.
Third, well-written blog posts help you develop credibility and authority in your niche market. By publishing posts regularly on your blog, your readers will learn what you do and what makes you the best at what you do. As you continue to build your brand and gain popularity in your niche markets, your blog will establish more readers and generate more qualified prospects interested in purchasing your products and services.
Types of content you can blog about
News such as events your company is attending, information or status on products and services your company offers, information on employees and what they do within your organization, and just about anything your current and prospective customers, partners, and vendors would want to know about your company. And if you are the CEO or any high-level executive, you definitely need to be posting regularly. People want to know what the CEO is doing and how the CEO is paving the way for future products and services development.
Blog writing can go beyond news and topics from executives. Blogs are a great way to showcase the products and services your company offers. But take it a step further and showcase how your products and services have helped a particular client or customer. In most cases, clients and customers want the free publicity, especially if your company plays a vital role in your industry or has significant brand equity. Additionally, when prospective clients and customers, partners and vendors read a blog post showcasing what you have done or how you have helped another organization, you build credibility.
Blogs are great for educating your readers. When you publish posts regularly, you build credibility. And when you build credibility, your readers will continue to read your blog. Take it a step further by educating your readers, clients, customers, prospective clients and customers, partners, vendors, employees, media, and other bloggers who may be interested in learning from you. That does not mean you need to tell your audience how you do everything. Instead, educate your audience on how you resolve issues or how you can help organizations use your products and services.
Easy to get started
WordPress is the most popular platform for blogging. If your website is using a content management system (CMS) that has a blog built-in, all you need to do is start posting. If your website is using WordPress as a CMS, all you need to do is start posting. But if your website is not using a CMS, installing WordPress is the fastest, easiest option. Customizing WordPress to your company’s brand is easy too. Just modify the header and footer and you are done.
Building a community
Once your blog is up and running and you are publishing posts regularly, you may want to open your blog up for comments. Make sure you monitor comments as spammers enjoy posting unrelated content. By opening your blog to readers to post comments, you establish a sense of community to your audience. However, building a community really depends on your target market. Some target markets prefer not to post comments, but will read comments posted by other people.
So if you are ready to start blogging, take a look at WordPress or any blogging platform. And if you need help creating topics, interviewing your employees, partners, and vendors for content, and writing your blog posts optimized for search engines, hire a professional writer with blog writing experience.
About Dave Young
Dave Young is a professional writer, technical writer, website auditor, marketing consultant, SEO guru, and founder of Young Copy, a leading promotional and technical writing services firm. Visit www.youngcopy.com to learn how you can boost your company’s revenues.