(Ping! Zine Web Hosting Magazine) – When people hear the term SEO the first thing that often comes to mind is article writing and submission. While it may be true that content writing is a type of search engine optimization, this is only one aspect of a very complex structure. For most businesses and individuals that are looking into utilizing the services offered by SEO companies, article writing is a good start. Do not forget this is an affordable option as well.
So how can you utilize the articles as an efficient SEO strategy? One important factor is keyword density. A common mistake that is done by some individuals is stuffing the articles with keywords and other related terms without taking into consideration its placement within the article. Remember that quality and well-written content is vital which means keywords should be placed strategically without having to jeopardize the quality of the article. Keep in mind that the readers are looking for valuable information and if they don’t see this on your article then it wouldn’t be a big help in SEO.
Here are some tips on how to produce articles that can increase your site’s page rank and increase web traffic:
- The first step is research. Start by looking for a good topic to right about that is related to your website. For example, if you are trying to promote a web hosting site, it will be ideal to write articles that provide information, how-to guides or updates on the latest trends in web hosting. With a good topic, work your way towards collecting data that you can use for the article. Do an extensive research and have at least two or three references to make sure that you will be providing the right information to the readers.
- Know where to place the keywords. As you are already aware of the importance of using search optimized keywords, the next step is to place them strategically in the title, body of the article and towards the conclusion. At all cost, avoid “keyword stuffing” which a lot of people thought is a great SEO technique when the truth is; it could even hurt your site’s page ranking. Also, use related words that could enhance the content of the article.
- Stick to the standard form of writing and avoid being too technical especially if you are not a professional writing. Even though writing does not really require any special skills, it will be better to keep the writing simple, brief yet informative. Use the bullet form if you are trying to write about a step by step guide or detailed procedure. Keep it in a way where the readers could easily grasp the content even just with a glance.
A simple and sure technique is to come up with a title that will get readers curious about the article. Remember that one sentence could make or break your SEO chances.
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