Auction Begins for i.Co Domain

(Ping! Zine) – .CO Internet S.A.S. announced today from Web 2.0 Summit that the highly coveted single-letter domain name, i.CO, will soon be put on the auction block. The auction will be privately held and only qualified bidders will be eligible to participate. Bidder qualification will commence today and will end on January 21st, 2011.

The i.CO auction will be the first in an exclusive series of single-letter private domain name auctions to be sponsored by the .CO Registry, commencing in early 2011. It comes immediately on the heels of one of the most successful domain launches in history, with nearly 600,000 .CO domain names registered across 200 countries in under four months.

To date, only a few single-letter domain names have been allocated by the .CO Registry, with the most famous being Twitter’s ubiquitous URL shortener t.CO, Go Daddy’s x.CO, and’s o.CO, which is currently being featured in the retailer’s holiday season TV advertisements.

“As one of the shortest possible URLs in the world, and featuring the most popular single letter in the alphabet, the ‘i.CO’ domain is likely to be one of the most valuable pieces of online real estate ever available,” said Juan Diego Calle, CEO and co-founder of .CO Internet S.A.S. “We could think of no better place to announce the availability of i.CO than at the Web 2.0 Summit, where the latest web and mobile innovations are revealed.”

For the companies defining today’s online and mobile environment, including global media and entertainment companies, the competition to deliver on the promise of the social web is increasingly intense.

“Short URLs, like t.CO, are emerging as another point of control for companies to join the Internet’s conversations and track and manage the social graph,” said John Battelle, chairman, CEO and founder of Federated Media and co-chair of the Web 2.0 Summit. “The savvy company that secures the i.CO domain name will have the opportunity to truly engage with mobile and socially connected consumers in a unique fashion. I look forward to seeing what the winner will do to leverage this one-of-a-kind asset.”

The i.CO auction will be managed by Moniker® and SnapNames®, both® companies, who are together leaders in the global domain auction marketplace. To register as a qualified bidder, or for additional information, please visit: http://www.i.CO, email sales(at)moniker(dot)com or call 1-800-688-6311 to speak to an agent. Bidder names and bid details will be kept confidential to protect your anonymity.