(Ping! Zine Web Tech Magazine) – BaseKit, the website building platform, has today announced its new partnership with Rightside Group Ltd (Nasdaq: NAME), a leading provider of domain name services that advance the way businesses and consumers define and present themselves online. Having recently gone live with a number of brands, BaseKit are providing website-building tools across a portfolio of domain name registrars, including eNom, eNom Central, Bulk Register andName.com.
The partnership represents the efforts made by BaseKit to support the growing trend for new generic Top Level Domains (gTLDs), expanding beyond the traditional .net and .com names. The advent of new gTLDs is changing the way businesses use the Internet, personalising and revolutionising the way they interact with customers.
Rightside has a number of large domain name registrars within its company portfolio, and wanted to offer a website builder which could meet the demands of customers. With the introduction of new gTLDs such as .LAWYER and .ENGINEER, customers need to be able to create modern, responsive, and attractive websites using professional-looking templates designed with their specific audiences in mind. Utilising BaseKit’s partnership, brands such as eNom are able to offer their customers – such as dental practices – the ability to build beautiful and functional websites they can house on their new .DENTIST domains.
Steve Banfield, SVP & GM, Registrar Services said: “With the introduction of new gTLDs , there’s an entirely new type of customer getting online for the first time. Although some are novices, they have high expectations when it comes to having an intuitive user interface and a high quality end product. BaseKit allows Rightside and our channel partners to offer individuals and companies a simple tool that lets them explore their creativity and make the most of branding opportunities the Internet has to offer.”
Juan Lobato, CEO, BaseKit, added: “Our success in partnering with the world’s top domain-name companies is a direct result of the demand from this sector to provide added value to customers. We have grown a great deal in 2014, reaching over 150 partners in total and expanding our international reach into South East Asia. With the new gTLDs coming into the market, we expect to see many more businesses taking advantage of this new degree of flexibility. Companies such as Rightside are on the right track when it comes to meeting this demand.”
BaseKit was founded in 2008 and has become the world’s fastest growing website editor, distributed by global partners in the hosting and telecoms space. The platform enables small businesses and designers to build and manage beautiful websites entirely in the browser. BaseKit’s website editor is available in 16 languages and multiple integrations are supported, including: On-premise, SaaS, cPanel plugin and Parallels APS.
BaseKit now has over 60 employees, with offices in London, Bristol, Toronto, and Sao Paulo, with over 100 strategic partnerships worldwide. BaseKit won Seedcamp in 2008 and has subsequently received investment from Eden Ventures, NESTA and Nauta Capital.