(Ping! Zine Web Tech Magazine) – User experience is important to consider when building a website. A confusing website can damage your online success, because your customers could end up buying from your competitors if they have a more organized website. Keep your visitors happy, and anticipate their needs before they arrive to your website. One of the best areas you can improve the user experience of your business site is the navigation.
A website navigation refers to how a user progresses from page to page, finding information that is relevant to them. The easier it is for a user to move from Page A to Page B, the less likely it is that they will get frustrated and leave the website altogether. In this article we will go over some ways that can make navigation easy for your visitors.
Typically, the best place to include your navigation menu is at the top of the page, and it should remain consistent across the whole website. Break your site’s information down into specific categories that are intuitive to a general visitor of your website.
For users that are still unable to decide where to go based on the categories you determined for your menu, you should allow search functionality to the navigation as well. This lets your visitors directly input the information they’re looking for, and it will take them to the appropriate page.
Link the home page on every page of the site.
As a user navigates through the website, there may be a time where they want to get back to the original homepage quickly and easily. You should provide a link in your navigation menu that can always get them back to where they started. Typically this is the largest link in a navigation menu.
Clearly label menus.
Even the most seamless navigation menu can become confusing if the links are not clearly labeled. Try to use terms for which a user would most likely be searching. Labels such as “Products”, “Services”, and “Contact us” are good examples of navigation links that give a clear indicator of where they lead.
If you have any other suggestions on a helpful navigation for website visitors, feel free to leave them in a comment below!
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