BlackBerry 10 Attempts Push Back VS Market Slide

(Ping! Zine Web Tech Magazine) – Once a dominant force in the mobile industry, smartphone developer Blackberry now finds itself pinning its hopes on new product releases, unveiling Blackberry 10 on Wednesday.

Aside from a redesigned platform and OS, Blackberry 10 comes with two new devices, one completely touchscreen (Blackberry Z10) and another featuring both touch and an actual keyboard (Blackberry Q10).

Blackberry has struggled in recent years amid rising competition from Apple’s iOS and Google Android devices. “Today sees a re-invented BlackBerry launching an entirely new mobile experience,” commented BlackBerry CEO Thorsten Heins in a press release.

Heins continued, “We are thrilled to be introducing BlackBerry 10 on the new BlackBerry Z10 and BlackBerry Q10 smartphones, to deliver a faster, smarter experience that continuously adapts to your needs.  Every feature, every gesture, and every detail in BlackBerry 10 is designed to keep you moving.”

Among the features of Blackberry 10 is a management hub, allowing users to coordinate system controls related to conversations, email, notifications, social media and more. A new mobile browser is also in the mix with HTML 5-backed support.

Other services, meanwhile, include BlackBerry Safeguard, a memo  and task platform called BlackBerry Remember and BlackBerry World, an application storefront.

The new platform also features Angry Birds Star Wars – a game that’s become rather popular on competing smartphone technology.

Despite the big rollout, some investors remain skeptical. According to a report from Bloomberg Businessweek on Thursday, the new phones from BlackBerry won’t see release until March in the U.S., long after their initial availability in the United Kingdom. “For the BlackBerry faithful, another month is a long time,” commented Sterne Agee analyst Shaw Wu to Bloomberg. Wu also noted BlackBerry could have had a “crisper” unveiling.

It does represent a big change for the company, though. Previously known as Research In Motion (RIM), the company will now simply be known as “Blackberry.” You can also expect to see commercials regarding the new devices during this week’s Super Bowl. That’s despite no firm release date for the U.S. market just yet.

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