Blackberry ‘BBM’ for iPhone & Android: Winner or Loser?

Blackberry 'BBM' for iPhone & Android: A Winner or Loser?(Ping! Zine Web Tech Magazine) – Blackberry’s BBM, otherwise known as “BlackBerry Messenger,” has arrived for iPhone and Android devices.

Amid its first 24 hours of download availability, the app surpassed 10 million downloads – representing a rare and positive feat for BlackBerry as it continues its market slide.

In a press release, Andrew Bocking, BlackBerry Executive VP at the company’s BBM division, called it an “incredible launch.” “The mobile messaging market is full of opportunity for BBM. We intend to be the leading private social network for everyone who needs the immediate communication and collaboration of instant messaging combined with the privacy, control and reliability delivered through BBM,” Bocking remarked.

So exactly what kinds of features does the arrival of BBM for both iPhone and Android bring to the table?

The chat messenger itself allows users to see when messages are sent, delivered and read. It also shows when the corresponding recipient is replying. Meanwhile, other features include status updates, group chats (up to 30 people), file sharing and a PIN number to maintain security.

Despite BBM’s initial download success, not everyone is buying into the app. Michael Tan, writing for CNET, pointed out that BBM just feels old. “With the proliferation of other chat apps, a convenient and fast way to get all your contacts into the app is mandatory, and BBM fails on all counts in that department. The last thing we want is to have yet another chat app in your phone that saps your battery, and BBM isn’t making it easy for adoptees with its old school PC-oriented style,” Tan stated.

BBM was highly anticipated and received 6 million initial pre-availability signups via BBM.com.

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