Boxee Set at $98 Via Wal-Mart

(Ping! Zine Web Tech Magazine) – Popular video streaming device Boxee recently became available through retail giant Wal-Mart, a report from Bloomberg Businessweek noted on Wednesday.

The product goes for a sale price of $98 dollars.

Boxee has become increasingly popular, allowing users to make standard cable channels HD while running video streaming services such a Netflix and YouTube. Also in the mix are music services Spotify and Pandora.

In addition to that, the platform allows users to record TV shows in unlimited amounts.

“It’s going to be a big launch for us,” company CEO Avner Ronen previously commented in Bloomberg’s report. He also discussed the importance of it being available through stores. “There’s a big difference between having your product being carried by retailers, where it sits on the shelf, and getting real marketing behind it,” Ronen continued.

The product, meanwhile, could compete with similar offerings including Apple’s Apple TV.