Buyagift to Deliver Global Expansion with Endeca

(Ping! Zine Web Hosting Magazine) – Endeca Technologies, Inc., an agile information management software company, announced today Buyagift, Plc, the UK’s leading gift experience company, has selected Endeca InFront™, including search, merchandising, and mobile web technologies. This will support the rapid growth of Buyagift’s global business by enabling more targeted and personalised customer purchasing experiences across channels.

Buyagift Plc, part of Smart & Co, a multi-million pound international group of gift experience companies which operates in 17 countries worldwide, has embarked on a global expansion plan aimed at building upon its success in the UK. In doing so, Buyagift sought a scalable solution for search, merchandising, and mobile that would support the company’s expansion across geographies while giving its marketers and merchandisers greater oversight and control over the customer experience.

Buyagift chose Endeca technology, including PageBuilder, SEO, mobile, and internationalisation capabilities, not only for this unique combination of functionalities, but also because it could integrate with existing technology and serve as a platform for growth for the future.

“Endeca is an integral part of our expansion plans,” said Kashif Abbas, Chief Technology Officer at Buyagift. “Its exceptionally powerful technology will provide us with the necessary foundation to build upon our success to date by enabling us to deliver a customer-driven experience across all channels and geographies.”

Specifically, Endeca technology will allow Buyagift to:

  • Create, deliver, and manage content-rich, multichannel customer experiences from a single platform, allowing merchandisers and other non-technical users to deliver targeted, always-relevant customer experiences that drive conversion rates and accelerate cross-channel sales.
  • Generate more targeted clicks at a much lower cost through SEO integrated with site taxonomy and search, creating a dynamic site with millions of different paths to products of interest. As more data and content is added, such as user-reviews, video, and product guides, the attributes of the site expand creating more possible pages, and amplify these core capabilities by automatically publishing dynamic site maps and removing duplicate links.
  • Provide fully-featured mobile customer experiences tightly integrated with existing backend technology and merchandising tools, within a single platform that Buyagift merchandisers can use to deliver a consistent, quality mobile experience.
  • Deliver enhanced search and navigation across Buyagift sites, including UK, France, Italy and Spain.

“As part of our go-to-market strategy, Buyagift creates themed landing pages to promote specific gifts and categories of experiences when consumers search on a term,” said Alison Wade, head of marketing at Buyagift. “Using Endeca, we will not only be able to leverage landing pages across geographies for the first time, but our merchandisers will also be able to better position experiences that are converting the best at any given time. The integration of mobile web, SEO and merchandising represents a critical growth opportunity we couldn’t deliver with our existing technology or with any other vendor we considered.”

About Buyagift

Founded in 1999, Buyagift is the UK’s leading gift experience company. With a turnover of more than £22 million in 2010, it now works with more than 400 suppliers to bring over 4,000 gifts and experiences.

Listed 55th in the Sunday Times Fasttrack fastest growing privately-owned UK companies in 2006, Buyagift Plc is currently growing at a rate of more than 20 per cent year on year. It has more than 3,000 affiliate sites and dozens of third party clients including ASDA, Tesco, and Littlewoods Home Shopping. The Buyagift website attracts more than 600,000 unique visitors per month.

At its head offices in New Barnet, Buyagift employs over 70 people and has also recently expanded into Europe with operations and For more information please email [email protected]

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About Endeca

Endeca is a leading provider of agile information management solutions that guide people to better decisions. Our software products, Endeca InFront™ and Endeca Latitude®, help people and organisations make better decisions despite constantly changing business needs and data integration requirements. Agile information management enables IT departments to adapt rapidly to diverse and changing information, while consistently helping end-users find the information they need and understand what they found. Endeca solutions are built on our MDEX Engine® technology, a patented hybrid search analytical database. This innovation drives the industry leading Guided Navigation® user experience. Every day, Endeca’s solutions guide millions of users and thousands of businesses to faster and better use of information for decisions in life and work. Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia.

For more information:, or [email protected].