Case of ‘Bieber Feavor’? Website Pays Up for Tracking Kids

(Ping! Zine Web Tech Magazine) – Online tracking has been a top privacy concern since the early days of the internet. And on Thursday, a website operator running online presences covering some of today’s top pop artists found itself  guilty of violating a key FTC provision.

Websites covering artists such as Justin Bieber, Selena Gomez, Demi Lovato and Rihanna illegally tracked personal visitor information pertaining to those under the age of 13, the FTC maintained in a press release on Thursday.

The law signifies that a parent’s permission is required.

The website operator was listed as Artist Arena, and the FTC said the website took registration information of more than 25 thousand children. Data included names, addresses, birthdates, and gender.

The violator must fork over $1 million for its actions.

“Marketers need to know that even a bad case of Bieber Fever doesn’t excuse their legal obligation to get parental consent before collecting personal information from children,” commented FTC Chairman Jon Leibowitz in a press release.

The FTC has kept busy lately, nabbing online violators for a number of issues. Earlier this week, the FTC announced that it had halted the practices of several fake tech support companies presiding in India.

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