(Ping! Zine Web Tech Magazine) – SaaS Markets, a leading business app store provider, recently launched its MarketMaker cCloud, or ‘Customer Cloud,’ platform which allows companies to deploy a branded app marketplace containing their proprietary apps and selected software from SaaS Markets’ catalog of over 1,500 pre-qualified Software-as-a-Service (SaaS) applications.
In the wake of winning several new enterprise clients in the financial services industry, SaaS Markets CEO, Ferdi Roberts, debuted the platform in London at FinovateEurope 2014—the heralded demo-based conference that showcases the future of financial and banking technology. Roberts noted “as a company headquartered in Silicon Valley, but born in Europe, we are keen to bring the MarketMaker cCloud platform to the world, given the initial warm reception it’s received in the U.S.”
While consumer app stores, such as the Apple App Store have become well-known, enterprise leaders now recognize the extensive benefits of deploying a branded enterprise app store to serve their small to medium-sized business (SMB) customers. Namely, the utility of cloud marketplaces is proving to be much greater than previously imagined, as they reduce client churn, help enterprises win new customers, and further position them as trusted advisors to their SMB clientele.
One of the most innovative and compelling features of the cCloud platform is its proprietary MarketMentor search and mentorship functionality, which allows users to describe a business challenge and be offered best-in-class SaaS apps, corresponding mentoring content (videos, articles, best practice guides, etc.), and recommended products or services from the app store operator designed to help them with their challenges. For example, if a small business client of a large bank or financial services company seeks to overcome a common business challenge, such as improving their cash flow, they can simply type ‘I want to improve my cash flow’ into the MarketMentor search bar, and in addition to receiving recommended SaaS apps in the search results, they will also receive corresponding mentoring content, and product or service offerings from that financial institution that will help them improve their cash flow.
“What we’ve found is that small to medium-sized business (SMB) business owners can often describe their business needs, or challenges, but they may not know which cloud-based tools are right for them,” stated Roberts. “cCloud’s MarketMentor capability tackles this head-on, while also positioning the app store operator as a go-to resource for all of the cloud-based tools its SMB audience needs.”
In addition, the cCloud platform delivers big data analytics to enterprise app store operators, so they can discern which apps are most consumed by their audience and how their product or service offerings can best be delivered. Roberts pointed out that “over 90 percent of the apps offered via the cCloud platform are available for free-trial, so SMBs can try-before-they buy.” Finally, the majority of these business applications are scalable and customizable for SMBs that seek essential business software in areas such as accounting and finance, document management, customer relationship management, and more.
“SaaS Markets is extremely selective about the apps that it features on the cCloud platform, and puts them through a rigorous test prior to inclusion in the business app stores that we build. This gives our enterprise clients the confidence that their audience will only be offered first-class business apps, which deliver the features, functionality and performance their SMB clients need to succeed.”
To learn more about SaaS Markets’ MarketMaker cCloud platform, visit: http://saasmarkets.com/get-started-for-business-customers/.
About SaaS Markets
SaaS Markets (based in San Mateo, CA) is the cloud marketplace company, powering the largest network of cloud marketplaces in the world. Through relationships with major financial institutions, technology companies, small business associations, and leading brands, SaaS Markets is bringing SaaS applications to millions of small and medium-sized businesses around the world. SaaS Markets offers companies a user-friendly portal that makes it easy to choose the cloud-based tool that is right for their business needs. Learn more at:http://www.SaaSMarkets.com, or call 650.458.0748.