Consumer Privacy Addressed in FTC Report

(Ping! Zine Web Hosting Magazine) – Whether it’s involved social networking, cellular data or browser cookies, within the past year, the issue of consumer privacy has remained at the forefront of tech issues needing to be addressed. On Monday, the U.S. government stepped a bit closer to further regulating the issue with the FTC releasing a report titled “Protecting Consumer Privacy in an Era of Rapid Change.”

In a press release addressing the matter, the FTC described the release as “setting forth best practices for businesses to protect the privacy of American consumers and give them greater control over the collection and use of their personal data.”

Specifically addressed among a variety of consumer protection issues was the idea of a “Do-Not-Track” option suited for web browsers, something that’s already been implemented by a number of companies in the tech industry. The FTC stated that it commended “progress made in this area” and that it would continue to provide its assistance for implementing such a system.

Last month, Internet giant Google indicated that it would support the “Do-Not-Track” measure, according to a report from Bloomberg. Meanwhile, other companies including Microsoft and Mozilla had already implemented the Do-Not-Track feature into their respective web browsers. By selecting the option, users can limit data obtained by third party advertisers.

Meanwhile, other issues included in the report addressed improved privacy protections through mobile devices, large platform providers, increased transparency amongst data brokers and self-regulatory codes. For more information regarding the matter, view a press release by the FTC here (ftc.gov).

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