Cook Goes to China: The Apple CEO’s Trip

(Ping! Zine Web Hosting Magazine) – Since taking over for Apple founder Steve Jobs as company CEO in August of last year, Tim Cook has found himself placed atop one of the world’s most dominant tech companies.

Since then, Apple had continually evolved, releasing latest versions of its popular gadgets including the iPhone and iPad. The company has also found itself amid controversy regarding the company’s manufacturing facilities managed by Foxconn in China.

Despite sticking to the vision that Steve Jobs had for Apple, Cook has sought to put his own stamp on the company where he previously served as Chief Operating Officer for more than a decade.

Most recently, Cook took on something Jobs had never done while heading up Apple – visiting China, an important market for the company due to Apple’s production facilities and expanding retail vision.

Aside from just stopping by an Apple store, Cook took on a more direct approach by visiting with Chinese government officials on Tuesday. During that time, Cook discussed intellectual property issues with Chinese Executive Vice-Premier Li Keqiang, according to a report from the Washington Post. Among other issues discussed were the worker conditions at Apple supplier Foxconn where the manufacturing company has been criticized for its worker conditions. Among the complaints are low pay, long work hours and crowded living conditions. Foxconn has also been notable for a number of high-profile worker suicides.

It’s an issue Cook appears to have taken seriously. In February, the Apple CEO emailed company employees regarding the matter. “We care about every worker in our worldwide supply chain. Any accident is deeply troubling, and any issue with working conditions is cause for concern,” stated Cook at the time. During the Chinese trip, Cook also made a stop at Foxconn’s Zhengzhou campus, a new supply location that plays an integral part in Apple’s production of the iPhone.

Meanwhile, combined criticism and concern for worker conditions in China appears to have paid off, if only slightly. Foxconn recently raised pay for its workers over China’s government mandates, according to Bloomberg. This included as much as a 25% pay increase, according to the report. While Apple has long been a global company, perhaps some are now seeing a clearer face for concern regarding its operations worlwide.