(Ping! Zine Web Hosting Magazine) – cPanel, the leading innovator and developer of control panel software for the web hosting industry, welcomed Ben Fisher from The Hosting News as the new director of marketing. Although Fisher is the first person to fulfill this role, he joined an ever-growing marketing team.
As the Director of Marketing, Fisher will play a key role in seeking out and implementing new opportunities for cPanel as the company continues to grow and evolve.
Fisher has worn several hats over the course of his 18-year career. He began in 1993 with a small consulting and networking company. Eventually, he transformed that company into a web design company with a focus on marketing search engine optimization and consulting.
Armed with his arsenal of marketing and business development knowledge, Fisher said he looks forward to expanding cPanel’s marketing efforts while consistently pushing the envelope creatively.
cPanel Marketing Coordinator Vernon Blanson said he believes that Fisher’s unique background will definitely add a twist to their current marketing practices.
“Ben is no stranger to our industry, and with his background in the gaming industry—in which can be over-the- top marketing practices can be seen— it will be interesting to see the ways our team brands itself at conferences and events in the future,” he said.
When asked what he most hopes to achieve as the new Director of Marketing, Fisher methodically leaned back in his armchair, took a puff from his e-cigarette, and then paused for a minute….like an entire minute, which is gut wrenching when you’re sitting there waiting to hear this commentary that you have built up in your head to be genuine poetry to your ears.
But alas, he answered.
“It’s very simple,” he said. “What I hope to achieve here at cPanel as marketing director is nirvana. I want us to bring fun to the hosting industry while making a huge impact on people’s lives.”
Marketing Manger Diane Sager said she is excited to welcome Fisher onto the team and looks forward to seeing how far they can go.
“Having Ben on our team will give us the extra bit of help and knowledge we need to really take our marketing efforts, and cPanel, to an untouchable level—essentially world domination,” she said while trying to refrain from laughing. “We just want to maximize our potential to reach as many data centers, companies, and individuals as possible.”
I couldn’t conclude this interview without asking Fisher what he loves most about cPanel. His answer was simple, yet well thought out:
“Without a doubt, it’s the people,” he said.
If you would like to find out more about Ben Fisher, you can follow him @thesocialdude on Twitter.
For more information about cPanel, please visit http://www.cpanel.net.