Customized Domain Suffixes? IAB Asks ICANN to Reconsider

(Ping! Zine Web Hosting Magazine) – Web suffixes including the likes of .com, .net, .org, .edu, .gov, also known as TLDs (top level domains) are some of the most recognizably used suffixes for various online sites. However, in present form, there are only a limited number that website creators can choose from.

In June, the Internet Corporation of Assigned Names and Numbers (ICANN) announced an initiative that could change that, allowing individuals to apply for and use their own customized domain suffixes. For example, if a company wanted a web address to end in their company name, instead of using a TLD like .com, they’d be able to use dot their company name or whatever they’d like.

But it now appears that ICANN’s plan is facing some opposition from a group the represents some of the internet’s advertisers. Citing “incalculable financial damage to brand owners,” the Interactive Advertising Bureau is asking ICANN to reconsider, worried that it costs too much and could result in people using trademarked names to hurt companies.

Commenting on the matter in a press release, IAB CEO and President Randall Rothenberg stated, “ICANN’s potentially momentous change seems to have been made in a top-down star chamber. There appears to have been no economic impact research, no full and open stakeholder discussions, and little concern for the delicate balance of the Internet ecosystem.”

However, at the time of its proposal, ICANN CEO Rod Beckstrom stated, “ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind.” With the initial plan, applying for a custom suffix would cost $185,000 dollars and ICANN plans to offer requests sometime next year.

For more information on IAB’s opposition, visit: