(Ping! Zine Web Tech Magazine) – This week we’ve been discussing a lot about mobile websites, and why you should ensure that your business website is optimized properly. You may not realize just how incorrect or broken a website looks on a mobile device, despite working fine on a traditional computer screen. If you want to develop a version of your site specific to mobile users, there are some things you need to consider that might be slightly different from designing a normal website. Check out these tips to make sure that mobile users are having a good experience with your business.
Only showcase important information.
On your normal website you might be able to get away with a lot of designs and descriptions on the homepage, but for the mobile site, a lot of that information will look incredibly cluttered. You need to put yourself into the shoes of your users and determine what they might be hoping to get from your site. Contact information is usually the biggest piece of information, for example, so you want to make that the most prominent and easy to find.
The first point helps get you started on this second tip. Mobile users are typically accessing information on the Web through a data plan that might be slower than a typical internet connection. Therefore, even though your full-size website loads very fast on a desktop computer, it could be painfully slow on a smartphone. By limited the information and images displayed in the mobile website, the load time will be shorter.
Be consistent with the main site.
Even though you should be changing how certain elements and information are displayed, you should not be altering the branding or design of the overall site. You don’t want the mobile site to look too different, or else users might not recognize your business.
Simplify the navigation.
Once again, put yourself into the shoes of the user. If your site doesn’t have clear instructions for navigation, they will get frustrated. Additionally, make sure your links are large enough to tap with a finger, as opposed to clicking with a (more precise) mouse and curser.
Test the site everywhere.
Even when you create a website for normal desktop computers, you should be aware that the website elements look, at times, totally different depending on the operating system or browser accessing the page. The same is true for mobile devices as well. When optimizing a website for mobile, you need to test the site on every device you can, to be sure that everything is working as it should be.
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