Email Marketing 101

Experience Level: Beginner.
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Email Marketing is a general term used for promoting your website by emailing customers and potential customers who visit your site.

What are the different types of Email Marketing?

  • Newsletters: are a great regularly timed way to keep your site visitors informed. You can choose to do publish weekly, monthly or whatever schedule works best for you and your business. The most effective newsletter lists are created by offering a signup form on your site so you know that the people receiving your newsletter really want to receive it. It is generally considered bad practice to email newsletters to anyone who didn’t ask to be on your list.
  • Email Promotions: Do you have an upcoming sale, special offer or product lunch you want to let visitors know about? Email promotions are a great way to get the word out for your business to your customers and potential customers.
  • Surveys: Want feedback on how to improve your product or service; or a better idea of what customers are pleased about? Surveys are a great way to show your customers you care what they think and find opportunities for improvement.

How can I send out a Newsletter, Email Promotion or Survey?

While you could use the CC and BCC fields in either webmail or your email client, there’s a much better way to conduct email marketing campaigns by automating the process. One example is an application named phpList. It’s a program specifically built for email distribution, and it’s quick and easy to install through your site’s cPanel. Please see our article How to install phpList for step-by-step installation instructions.

Limitations on Sending Email:

In order to help prevent spam, we do limit the number of emails that can be sent from a domain to 250 emails per hour. If you need to send more emails per hour than the limit, you can request an email limit exception through your Account Management Panel (AMP)

For more information from InMotion Hosting, please visit: http://www.inmotionhosting.com/

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