ePages launches App & Theme Store for online merchants

ePages (www.epages.com), a leading international provider of online shop software, today launched an App & Theme Store for its online merchants. The store is divided into two categories – an “Apps” section offers carefully selected applications from third party providers that deliver additional and valuable functionalities to a merchant.  The “Themes” section provides premium shop templates that enable attractive new design possibilities.

The new App Store offers ePages’ 140,000 merchants access to best-in-breed apps with a proven track record for boosting online success.  In the coming months, the app portfolio will be further grown to support business processes including accounting, marketing, search engine optimisation and logistics.

All apps are deployed directly from a merchant’s shop Administration Area.  Apps are priced individually and available in local languages as well as in English, and fall into four categories:

–          Launching an enterprise – including Pixelz, Logaster, Lengoo,

–          Growing an enterprise – including Positionly, Hootsuite, GetSocial, Uberall, HelloTraffic, rankingCoach

–          Improving customer experience – including Zendesk, Justuno, Smartsupp

–          Managing an enterprise – including Act! Essentials, OneSaaS, Shippo

New apps and themes are integrated via a pre-defined API standard and are seamlessly activated for merchants following consultation with ePages’ reseller partners.  With the launch of the App & Theme Store, ePages will expand its ecosystem of over 80 technology partners to many more independent software vendors.

Wilfried Beeck, CEO ePages, comments, “ePages has long been a trusted expert in the science of selling.  Our App & Theme Store goes one step further in always ensuring that ePages merchants can adapt their stores to requirements rapidly, respond to new trends and implement impactful techniques to win sales, build brands and drive efficiencies”.

One such smart and impactful app is Act! Essentials, by Swiftpage – enabling merchants to consolidate and manage contacts, activities, notes and history, and connect with prospects and customers from one organised place.  Bob Ogdon, founder and chairman at Swiftpage, says, “We’re thrilled to be able to offer ePages customers a solution that suits their business needs, is cost-effective, and accessible from desktops, laptops, tablets and many mobile devices – ideal for online merchants”.

For targeted marketing of an online shop, ePages merchants can now install a number of smart and proven apps with ease.  GetSocial is an ingenious new app that reveals how consumers share social media material and tracks the impacts of that material.  ePages merchants can analyse shares, re-shares and to what extent their social activity is leading to traffic or conversions.

Positionly is an innovative app that provides a retailer with actionable suggestions on how to gain more traffic, and improve their search rankings.  Grzegorz Kazulak, CEO of Positionly adds, “We are delighted to partner with ePages and provide their users with a powerful SEO toolset, which is a great kick-off for any e-commerce owner.  SEO is essential for making your online shop visible and bringing valuable traffic to your website. At Positionly, we make your SEO campaigns easy and enjoyable”.

Another exciting new app is rankingCoach – the award-winning DIY Online Marketing solution. Sonya Kapoor, Head of Business Development at rankingCoach explains, “rankingCoach can make a real difference for small and medium sized businesses, helping them enhance their digital footprint through a range of on-page, off-page, social media and local SEO tasks, all of which are 100% tailored to your business needs”.

For many, the combination of ePages’ powerful shop functionality, smooth access to strategic apps, as well as the intrinsic benefits of ePages’ cloud-based Software-as-a-Service – quality, security and performance – will comprise a strong catalyst for e-commerce success.

To help merchants ensure the most fitting and attractive store front design, ePages now offers a Theme Store.  Brand new premium quality shop themes include options such as Adventure, High-rise, Loft, Runway and Lookbook.  As a special launch offer, all ePages themes are offered for half the regular price.

The App & Theme Store is currently available for the merchant subscribers of multiple sales partners of ePages, such as Strato, 1&1 and Daily Internet, with the remaining to follow in the coming weeks.  Merchants can find full details within their Shop Administration Area.

About Pages

ePages (www.epages.com) is the largest independent provider of online shop software in Europe based on license revenue. 140,000 companies in 75 countries run professional online shops based on ePages products; complete with up to 15 languages, search engine optimisation, individual design and optimised for tablets and smartphones. Thanks to regular updates, ePages online shops are always up-to-date with the latest e-commerce trends. The company collaborates with more than 80 technology partners such as online marketplaces, comparison shopping websites, payment providers and ERP vendors. Sales partners are hosting providers as well as logistics, telecommunications, and yellow pages companies who provide best of breed e-commerce solutions to their SMB customer base. Both ePages partners and customers benefit from over 20 years of experience. The company headquarters is in Hamburg with additional subsidiaries in London, Barcelona and New York.