(Ping! Zine Web Tech Magazine) – Fake likes appearing on a variety of Facebook pages ceased to exist recently. According to a BBC report Thursday, data from analytics firm Pagedata showed some to be shedding weight.
The move comes as no surprise. Late last month, the social site described a new initiative to cut down on fake likes, something it emphasized “benefits no one.”
“When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms,” said the social provider.
Statistics from PageData showed that a top Facebook page called “Texas HoldEm Poker” lost more than 73 thousand likes in a week’s time. Facebook likes were perhaps also prevalent in pages for top music artists. Performers Lady Gaga, Eminem, Michael Jackson, Shakira and Rihanna also lost likes accounting in the thousands.
Facebook noted that fake likes were generated from things including “purchased bulk Likes,” hacked accounts, malware and users tricked into liking things.