Facebook Works to Squelch Facial Recognition Concerns

(Ping! Zine Web Hosting Magazine) – When Facebook received criticism last month over globally enabling facial technology concerning its photo tag platform, some in the tech industry wondered what the social site would do to remedy the uproar. Perhaps Facebook now has the answer.

Although the facial recognition capability is still turned on by default, the social site has launched a larger campaign to educate users on how to disable the feature. Facebook is doing this with a rollout of ads that appear on the social networking site.

The facial recognition technology revolves around Facebook’s Tag Suggestions feature. With the technology, Facebook is able to suggest that users tag particular friends by using facial analysis from other photos.

The news was made known when Connecticut’s Attorney General George Jespen applauded Facebook’s work to clear up the concern in a press release.

Part of the press release by the Attorney General’s office concerning the matter reads, “In response, the company has developed on-line Tag Suggest ads, which link users to their privacy settings and allow them to opt out if they choose.  One round of ads ran earlier this month, resulting in more than 400 million Facebook impressions on U.S. Facebook users’ home pages.  The second, which begins today, will cycle on those home pages for the next two weeks.

Although the feature had been enabled in some countries for quite some time, uproar didn’t occur until more users became aware of it. Despite previous concerns, Facebook has always insisted that the feature is an easy way of simplifying users’ tagging experiences.