(Ping! Zine Web Hosting Magazine) – Fastlane Communications LLC, an integrated marketing and communications agency, today announced the acquisition of Winning Message LLC, a brand positioning, lead generation and content marketing firm based in Los Angeles, CA. The firm’s principal, Kevin Levi, is now a partner and managing director at Fastlane, and Winning Message will operate as a wholly owned subsidiary and west coast operation of Fastlane.
Mr. Levi is the author of two books on differentiated branding, including Differentiate or Diminish and Selling Your Distinction. Winning Message has completed over 60 brand positioning programs for small to large-sized companies to date in a range of industries, spanning technology, healthcare, financial services, telecommunications, maritime and consumer.
Elements of the Winning Message strategic brand positioning program includes competitive messaging analysis, differentiation discovery and development of a full messaging platform including positioning statements, key messages, proof points and customer value propositions. Clients also receive storyline development as well as direction on integrating the new messaging into their sales and marketing engine.
The Winning Message acquisition also includes new, bundled lead generation services, such as content marketing, digital / search marketing, marketing automation, landing page creation and optimization, email campaign management, ad buying and management, success measurement, analytics and reporting.
“Fastlane and Winning Message have collaborated on many joint projects over the years. As a result, we have seen the tremendous, bottom-line boosting value brought to each client engagement,” said Chris Faust, Founder & CEO of Fastlane. “With unique methodologies refined over nearly 20 years of practice, I consider Kevin to be one of the foremost experts in the communications industry today.”
Mr. Levi added: “Companies across all industries today need to differentiate themselves from the competition in order to win business, and this distinction comes in two forms – visual branding and brand positioning. The combination of Fastlane and Winning Message creates a formidable one-two punch combining the best of both competencies, in addition to content marketing programs for the purpose of lead generation.”
The new integrated service offerings enable Fastlane’s clients to identify their differentiation, communicate that market distinction and develop insightful content to garner highly targeted net-new sales leads, resulting in greater heart share, mind share and market share.
To learn more about Fastlane’s new brand positioning, lead generation and content marketing capabilities, contact Kevin Levi at [email protected].
Founded in 2006, Fastlane Communications is a strategic communications + marketing firm based in New York, NY with expanding points of presence in CA, DE, FL and Sao Paulo, Brazil. The firm’s integrated core practice areas and unique methodologies include Messaging & Positioning, Branding & Advertising, Content Marketing & Lead Generation, Public Relations & Social Media. For more information, visit www.fastlane.co, follow us on Twitter at @fastlaner or call (855) 677-5263.