One of the simplest parts of developing your website should be developing the actual theme for the overall site layout. However, this is hardly ever the case. Since the theme will basically serve as the framework and blueprint for your website, it can become very difficult to choose the perfect one that will be both simplistic in nature and effective at the same time. However, there are several steps that can be taken in order to lighten the load of this burden quickly.
A Lot of Bells & Whistles Aren’t Necessary
When searching for the perfect theme for your website, you will more than likely become bombarded with premium options that are fully loaded with premium features, hard coded titles and corresponding descriptions, as well as themes that are loaded with hidden links. The bottom line is that you aren’t going to need to use all of these features and options in order to create a simple yet effective theme, so you’d be better off not wasting your time and/or money on them at all.
Choose an Industry-Related Theme
A quick way to narrow down the list of options from which you can choose is to search for and select a theme that is related to your specific industry. Just because one particular theme that is designed for a technology website might look great to you, for example, doesn’t mean that it is going to be the perfect fit for your online apparel website. Keep in mind that industry-related themes are specifically designed for the companies and brands that are included within those industries. Therefore, even though you might be fashionably attracted to a theme that doesn’t match your industry, you will be functionally attracted to one that does.
Work within the Restrictions of Your Budget
When searching for high-quality themes for your website, you will more than likely run across quite a few that seem to be right up your alley but not in your price range. This is especially the case for start-up businesses and inexperienced brand marketers that have little or no money to invest into their online presence at all. The best approach to take in this regard would be to select a basic, standard website theme that is generic and more than likely free as a solid starting point to get the ball rolling. You should still be able to personalize the theme by adding your logo and even some relevant images of your products and/or services in order to maintain a high level of effectiveness within this design, according to WP Beginner.
Research the Themes Used by Other Businesses
There is absolutely nothing wrong with taking the time to study the themes and layouts that have been used by other businesses and brands within your niche. Doing so will allow you to have a firm idea and solid understanding of which direction you need to take your own website and overall theme. There are just so many different things that you can learn simply by taking a few minutes to explore the webpages and theme choices of these businesses both for inspiration as well as for brainstorming ideas on modeling your marketing strategies after theirs, according to Social Media Today.
Allow White Space to Work for You, Not Against You
One of the best pieces of advice that you can ever use when working on any type of website design layout or theme in general is to focus on the preservation of white space within each webpage. Don’t select a theme that this going to clutter and fill up all of the white space within your website with content, graphics, images, buttons and other design elements. Even though these elements do play significant roles in the effectiveness and efficiency of your website, studies have proven over the years that white space does as well. By using white space as a tool within your web design layout and theme instead of viewing it as an enemy that should be destroyed, you will make your content much easier to read and scan for the average consumer. You will also effectively guide them throughout your website from start to finish without any unnecessary complications, which is definitely a major benefit to seriously consider.