(Ping! Zine Web Hosting Magazine) – Web hosting is soon to mark a more prominent spot on television and it’s all thanks to a recent development. On Tuesday, web hosting provider 1&1 Internet announced its intentions to run television advertisements focused mainly on small businesses.
Besides talking about 1&1, the ads discuss 1&1 MyWebsite, a customized website building application offered by the company.
The advertising strategy comes at a pretty large cost, which 1&1 says is a “$50 million investment.” A total of six countries, including the United States, the UK, Germany, Poland, Austria, and Spain are expected the see the ads.
Commenting on the matter in a press release, 1&1 Internet CEO Oliver Mauss stated, “1&1 MyWebsite is a very visual application and the ad certainly captures how a professional, custom-made website is a valuable asset well within reach.”
To view 1&1’s entire release on the matter, visit: http://press.1and1.com/xml/article?article_id=1058
Then there’s one of the hottest advertising outlets available: Super Bowl commercials.
Web host Go Daddy will air commercials during football’s largest event (which occurs in early February), according to a recent report by USA Today. The ads are expected to feature Go Daddy-sponsored race car driver Danica Patrick. However, for Go Daddy, it’s nothing new. The domain provider has consistently advertised during the Super Bowl for a number of years now.
Meanwhile, the Web Hosting Industry Review (The Whir) recently noted that (until 1&1’s announcement) Go Daddy has really been the “only other” large web host involved in the television market.
Curious about what other advertisements are planned for the next Super Bowl? Visit: http://www.usatoday.com/money/advertising/story/2011-09-06/Super-Bowl-ads-almost-sold-out-Only-5-slots-remain/50266272/1