(Ping! Zine Web Tech Magazine) – The battle of Apple V. Samsung has taken its latest turn. According to a report from Business Insider on Wednesday, Canaccord Genuity analyst Michael Walkley recently noted that Samsung had surpassed Apple in U.S. smartphone sales for the first time since the release of the iPhone 5.
The shift appears to be thanks to the success of Samsung’s Galaxy line, especially the S4’s availability in wireless providers including T-Mobile, Sprint and Verizon where it’s been a top-selling device.
AT&T, meanwhile, was the only wireless provider wherein the S4 sold behind the iPhone 5.
“We believe dominant sales of the S4 versus other Android smartphones was driven by Samsung’s extremely strong Galaxy consumer brand and well-executed marketing campaign, as our surveys indicated store representatives often recommended the HTC One ahead of the Galaxy S4,” commented Walkley, according to Business Insider.
To receive his results, Walkey relied on data via store surveys.
A report from The New York Times, however, noted something rather significant: The survey left out a key resource for iPhone sales: The Apple Store.
Apple is likely gearing up for a new iPhone device by sometime this fall or early next year. It’s been rumored that the company could launch an iPhone 5S.