GDC Panel “Turning the Tide: Hiring and Retaining Women in the Games Industry”

(Ping! Zine Web Hosting Magazine) – The 2015 Game Developer’s Conference promises to deliver timely, high-impact programming, including the panel, “Turning the Tide: Hiring and Retaining Women in the Games Industry,” scheduled for Wednesday, March 4 at 2 pm in Room 2001, West Hall. For a preview of the panel, GDC registrants are encouraged to attend the Flash Forward session in the main GDC ballroom at 9:30 am that same day.

The all-access Advocacy Track panel features Cindy Armstrong, U.S .regional administrative director for; Susan Bollinger, director of talent and culture at Certain Affinity; Ginger Maseda, director of global talent acquisition for Electronic Arts; Cathy Montes, director of talent acquisition at ZeniMax Media, Inc. (U.S.); and Isabelle Tremblay, head of human resources for Square Enix Europe Studios, and is moderated by Fiona Cherbak, senior staffing specialist at Gameloft.

The past year was a watershed moment for both women working in games and for hiring managers trying to hire and retain women. Industry stats from the latest IGDA Developer Satisfaction Survey indicate the population of female game professionals has grown to more than 22%, yet the recent 2014 Gamasutra salary survey observes the troubling gender pay gap that persists.

To address these issues and possible solutions, the panel was developed by Cherbak, a former chairperson of IGDA Women in Games SIG, founding member of Women in Games International, and co-creator of GameMentorOnline, as well as 20-year staffing veteran, serving hiring initiatives for companies like Tencent, Disney and Irrational Games.

Cherbak offers, “We’re still a long way from achieving parity in attracting, hiring, paying, and keeping talented women in the games industry. More game companies are focused on bringing women into their ranks and keeping them there, and the struggles women face in the game industry workplace are more present in media discussion than ever before.”

Certain studios are embracing this challenge, and in some cases have advanced their philosophies and methodologies for growing their female work force, with expanded efforts equaling greater results. These studios are laudable examples for how the rest of the games industry can improve the games business for women already there, while inviting in the female talent of tomorrow.

Join our all-women panel of studio heads, HR directors, and senior hiring managers: the keepers of the culture in their studios, who will discuss their visions and solutions for drawing in more women as employees, tackling tough issues, and retaining female employees whose contributions make a difference in worldwide game development.

For more info on this GDC panel or to schedule an interview with any of the panel participants, contact publicist Emma Clarkson at [email protected] , or (860) 559-2331.  The panel organizers are encouraging the use of #TurningTheTidePanel to spread the word on Twitter.