(Ping! Zine Web Hosting Magazine) – GlobalSign (http://www.globalsign.co.uk), one of the longest established Certification Authorities (CA) and specialists in Digital Certificate security, today announced a new partnership with Web of Trust (WOT), allowing the addition of community-sourced reputation information into GlobalSign’s Website Passport service. The data feed will provide real-time access to the world’s largest reputation rating community to enhance customer trust and help users make an informed decision on a site’s trustworthiness.
End users are becoming more cautious on the web, following constant press exposure to cases of phishing websites and online fraud. Lack of trust may cause visitors to leave the website or abandon their shopping cart; as a result, building trust is becoming a top priority for website owners. GlobalSign’s Website Passport removes this issue by providing website owners with a Site Seal (Passport) giving access to a collection of public information to help users identify the website and ensure the organisation behind it is legitimate and reputable. The Website Passport also presents website and company identification data, as vetted by the GlobalSign Certificate Authority, hence providing high levels of authentication.
The Website Passport aggregates a range of third party information to enhance the level of trust provided. With a comprehensive “app” oriented web service, website owners have access to a potentially unlimited marketplace of third party service providers which they can customise for best appeal. The partnership with Web of Trust will allow users to have easy and real time access to community-powered ratings from Web of Trust, as the WOT Passport page displays trustworthiness, privacy, child safety and vendor reliability ratings. Reputation needs to be earned, and as such Passport takes website credibility to a new level, with added reliability and transparency. WOT’s fast growing global community is currently made up of over 18 million users, providing data based on their own real-life experiences for 31 million websites. The reputation data is updated every 30 minutes to ensure the highest levels of accuracy. The addition of the WOT app gives website owners the opportunity to present users with a combination of data from both the virtual and physical world.
“The Web of Trust app adds to our value offering, making Passport a comprehensive display of information for users, establishing identity, proving legitimacy, as well as advising on reputation”, said Paul Tourret, Managing Director, GlobalSign EMEA. “We anticipate a long term relationship with WOT in several product areas, combining GlobalSign and WOT security and reputation data to build a trusted Internet for all users.”
“Every time you go online to pay bills, email, shop or talk to your friends on social sites, you are exposed to new malware threats, rogue websites and attacks on the Internet,” said Vesa Perälä, CEO, Web of Trust. “With WOT being included in the GlobalSign Passport, you get an additional layer of protection and we are proud to be providing valuable information from our community, so everyone can be more secure on the web.”
GlobalSign also offers a full suite of security products, including SSL Certificates, Code Signing Certificates, Client Certificates for secure email and Microsoft Office document security, as well as Adobe PDF document signing. For further information visit http://www.globalsign.co.uk.
For more information about the GlobalSign Website Passport, please visit http://www.globalsignpassport.com.