Go Daddy is jumping in as title sponsor of what had been known as the GMAC Bowl for the last decade. The GoDaddy.com Bowl pits Mid-American and Sun Belt Conference teams against each other in Mobile, Ala., and will be broadcast live on ESPN January 6, 2011.
“We thought it was about time Go Daddy had its own bowl game – the GoDaddy.com Bowl has a nice ring to it, don’t you think?” asked Go Daddy CEO and Founder Bob Parsons. “Football is one of America’s favorite pastimes and if college football fans are anything, they are passionate and loyal. We like that!”
Forty thousand passionate fans are expected to rock Ladd-Peebles Stadium for this year’s first GoDaddy.com Bowl. Last year, Central Michigan beat Troy by just three points, in what was an exciting double overtime classic.
“We’re excited to have a powerhouse like Go Daddy behind Mobile’s biggest event of the year,” said GoDaddy.com Bowl President Jerry Silverstein. “Go Daddy stepped up big time for this sponsorship, which is good for all of us. Our bowl holds the record for the highest-scoring game in college football bowl game history. We are looking forward to another marquee matchup.”
Go Daddy now serves more than 8.4 million customers worldwide and has experienced explosive growth, in spite of a struggling economy. In recent years, the Ariz.-based Go Daddy expanded into Colo., Iowa, Canada, Europe and Asia. The Internet giant currently has more than 100 open jobs and donated more than $2.7 million to charities this year, including aid for Tennessee flood victims.
Go Daddy’s philanthropic efforts are about making a difference in the community. To that end, about 3,000 Mobile-area children are set to join the stadium crowd, courtesy of GoDaddy.com. The young football fans get to watch the big game for free from their own special section – the GoDaddy.com Bowl ‘Kids Zone.’
To learn more about the GoDaddy.com Bowl please visit www.GoDaddy.com/Bowl.