(Ping! Zine Web Tech Magazine) – GoDaddy is looking to expand its offerings in the area of the domain aftermarket. On Thursday, the top domain registrar announced its intention to purchase Afternic for an undisclosed amount.
Afternic acts as a domain marketplace, providing the ability for users to buy, sell and park domains.
“Having the right domain name is vital, no matter your venture,” stated Go Daddy CEO Blake Irving in a press release. “GoDaddy is working to bring the ‘domain aftermarket’ together with new registrations and make both super-simple to access. Our customers need an easy way to buy the name they want, regardless of whether it’s new or has been registered previously. This acquisition forms a registrar-led process that creates faster and more trusted transactions across the board.”
Meanwhile, the web host anticipates that the move will also help with the process of new TLDs being delivered from ICANN – something the company believes will provide for a more “diverse” aftermarket.”
Afternac maintains a fast transfer network that allows users to make domain transactions instantaneously.