Google’s New Mobile-Friendly Algorithm: Why Websites Need to Be Responsive

Beginning on April 21st, a huge change to Google’s algorithm went into effect. In an effort to increase search results on mobile devices, Google has issued a mobile-friendly algorithm that will boost the rankings of mobile-friendly websites. Websites that are not responsive and optimized for mobile devices can expect to experience significant declines in their search rankings. Also, websites that are mobile friendly will have a “Mobile-Friendly” indication listed next to their website on search results.

 

Though this algorithm update will only affect search results from mobile devices, organizations that don’t make their websites responsive are likely to suffer drastically. According to a study by Clickz.com, a large amount of Google’s traffic comes from mobile devices, making it very important for organizations to optimize their website, landing page and blog for mobile search.

 

“Google’s new algorithm update is something that cannot be ignored. Along with declined visibility on search engines, companies that aren’t responsive will experience fewer page visits and declined conversions and sales,” said Hugh Sinclair of Shopping Blitz, an online marketplace that offers the world’s best brands of clothes, shoes, accessories and lifestyle products.  “To avoid these drastic consequences, it’s important for businesses to make to optimize their websites for mobile devices as quickly as possible.”

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