How Are New TLDs Being Adopted?

(Ping! Zine Web Tech Magazine) – With new generic top-level domains (gTLDs) changing the familiar landscape of the domain namespace, users are increasingly taking advantage of new Web addresses. Every week, new domain extensions such as .photography, .clothing, .today, and many more are becoming available for immediate registration. Each new gTLD provides a potential opportunity for firms in the tech and business industries to redefine their online presence.

With the .com gTLD, many hopeful domain registrants had trouble finding a short and memorable domain name that was not already taken. The new gTLDs allow users, like Photographer David Stewart, to choose a Web address that better reflects their business. When Stewart created his website, he had trouble finding an available Web address that was simple and illustrated his expertise. With the help of 1& 1 Internet, Stewart was able to register a personal and customized domain, helping increase his business’ credibility and reach to all consumers searching online.

“My creative endeavors are tied to my name, but that name is relatively common,” said Stewart. “The best I could do with the old top-level domains was david-stewart.net. While relatively brief, the name conveys nothing about what I do, merely my name.”

The .photography domain, one of the first to be released to the public, was exactly what David Stewart was looking for to create a more memorable and meaningful Web address for his photography business. “The hyphen in the old domain was not ideal, because a simple domain name is more memorable and easier to convey as a link, either online or on business cards,” said Stewart.

“With DavidStewart.photography, my name conveys, at a glance, who I am and what I do, with no compromises in clarity. That simplicity has a direct impact on client reach, which is critical to any business,” Stewart said. “If a client can’t find you, they cannot be taken care of no matter how good your product or service is.”

Stewart was able to take advantage of 1&1’s pre-registration period to secure his domain and be granted priority when the domain became available to register. “I have actually chosen three of the upcoming gTLDs, this is the first of those to become available,” Stewart said.

Outfitted with a fresh new domain, Stewart is now ready to better position David Stewart Photography online, helping to increase his brand awareness and credibility on the Web.

As a manager for 1&1 Internet, Inc., Daniel Young is an industry specialist providing expert advice on how SMBs can grow their business online through websites and online marketing methods. 1&1, a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. For more information visitwww.1and1.com or learn about how you can drive success for your business atwww.success.1and1.com

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