How Can Your Website Stand Out? – Part 1

(Ping! Zine Web Tech Magazine) – As a small business owner, you need to be proactive in supporting your initiative and take the necessary steps to ensure your services stand out from those of your competitors. Enhancing your online strategy is a core method for business development that can have a positive impact on your company’s growth and reputation.

Keep Content Current

The more information you can provide to potential customers online, the more likely they will be to trust you with meeting their needs. This is important for creating a positive first impression on the Web, but achieving this online does require some diligence and attention. Starting with your site, it should be clean, informative, and most importantly, updated.

The goal of your business website is to inform others. But when outdated information is publicized, such as inaccurate products, pricing and contact details, your company is not portrayed in the best light. Especially if clients tend to recommend your business to others, it is vitally important to accurately mimic their positive commentary by communicating the services you currently offer online. This not only brings a sense of professionalism to your company name, but it also indicates you are a dependable company who is knowledgeable in their field. As long as you set aside time each month to update information, your website can be a key player in generating customers.

Timely content is the first step in attracting attention to your website. Taking it a step further, enhancements to your site can also generate interest in your business online. For example, incorporate a calendar into your website. It can also be a way to announce special events, like monthly offers or when you will be at a local trade show. This sort of information can give current and potential customers a reason to return to your website, which in turn can be an effective way to drive up site traffic and brand recognition.

Exploring different methods for generating new website content can increase the public’s interest in your business most importantly, but can also showcase how much you know about the industry. Social media platforms can help truly connect with your audience, and sharing links to additional information allows customers to better understand the services you offer.

Stay Local

Individuals looking for niche services will most likely look for something based within their surrounding region. To directly market your business to the local audience, explore online marketing methods that place you directly in front of your target group. Web hosting providers, for instance, may offer services that submit your business’s contact information to major online search directories including Google™Maps, Yahoo!®Local, Bing™, Ask.com™ and Yellowpages™. This sort of listing includes business contact details and your website address so they are easily accessible and readily available on the Web. Marketing solutions such as this can streamline your efforts as a small business owner to broaden your outreach using various resources at an affordable price point.

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1&1 Internet Inc., a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. For more useful tips on how you can drive success for your business via your website or online marketing methods, visit success.1and1.com.”

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