(Ping! Zine Web Tech Magazine) – As the “How Do Mobile Devices Change the Way We Shop?” infographic demonstrates, the emergence and proliferation of mobile devices such as smartphones, tablets and laptops has changed the way the average person shops. There are several different ways to look at this development. Three methods of analysis can be found on the level of tools, social connection and changing perspectives on security.
The first section of this infographic highlights the increased number of tools, or channels, at the disposal of the individual shopper. For instance, when deciding to buy a new product, people often visit the shop the see the goods in person, speak to a customer service representative, check the internet for good deals and research the products on their smartphones. All of these methods represent a channel of communication and knowledge collection which contributes to eventual decision-making. While all of these methods are employed, not all of them are used equally. The most common method of gaining information is to visit the shop, which 75 percent of those surveyed did. However, 37 percent of those surveyed also looked online, expecting prices to be cheaper online, and 27 percent researched their products on their smartphones, often while in the shop itself. This underscores the desire of a shopper to be well-informed and use new and emergent tools at their disposal.
The second section of this infographic focused on the level of customer analysis that is socially driven. That is, with the advent of lightweight Android tablets and smartphones, people are more likely to employ social media tools on the move. People are also more likely to express their preferences regarding products publicly on social media in order to receive the advice or encouragement of friends and family. The data reveals that 23 percent of customers ‘like’ merchants on Facebook. Further, 17 percent of men and 30 percent of men ‘like’ merchants on Facebook. Similarly, 44 percent of people aged 25-44 discuss purchases with friends on Twitter. It is not unreasonable to assume that some of the 27 percent of individuals who researched products on their smartphones also Facebooked and Tweeted their opinions, preferences and actions.
Finally, changing perspectives on the security of personal information are determining how people pay for products. While up to 44 percent of people surveyed pay with their mobile devices in stores, 23 percent of customers don’t like paying this way for fear of identity theft and other dangers. Despite this, up to 45 percent of people plan to pay with mobile devices in the future thus indicating that the mobile payment trend is here to stay.