How to Convert Website Visitors into Sales

11(Ping! Zine Web Tech Magazine) – The main purpose for all of your online marketing activities is to increase sales for your small business. One of the most common roads to reach that goal is through increasing the overall traffic to your website. This is accomplished through things such as search engine optimization (SEO) strategies, e-mail marketing campaigns, or social media marketing. Once you are successful in driving more viewers to your website, however, how can you convert them into sales? In this article we will list some simple tips for your website, to help complete the conversion once your site has a new visitor.

Check-Out Process

Often times, online shoppers go through the process of adding items to their online shopping cart, only to change their mind and leave the site before finalizing the purchase. This is referred to as “shopping cart abandonment.” This can be caused by a number of issues, such as poor website design, hidden and unexpected costs, or simply cold feet from the consumer. The best way to prevent this is to design a simple-to-use and easy-to-understand online store. The better the experience you can create for your customers, the more comfortable they will feel completing their purchase.

Special Offers

It goes without saying that customers enjoy feeling rewarded when shopping, either in person or on the internet. By providing a special offer on your website – whether it be a discount, rewards program, or other incentive – your visitors will be more likely to explore what you have to offer. If they’ve come to your website in the first place it means they are at least partially interested, so a discounted price could take them that extra step.

Shipping Costs

Many online businesses charge a high amount for shipping their products. They draw traffic to their site by boasting low prices on products, but if they charge $10 for shipping on a $10 product, for example, it is not as attractive to a customer. If you can affordably do it, try to offer free shipping on certain items. This incentivizes your potential customers to buy, since they know that the price of the product is the price that they are actually paying, and that there are no hidden, extra costs. This will also encourage them to return and buy from you in the future, knowing that there will be no shipping cost.

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