(Ping! Zine Web Tech Magazine) – For any business, creating profitable foot traffic to the physical business location all starts with establishing a clear physical address. The same strategy goes for the Internet. In order to generate optimal attention and success, business owners must first establish a valuable address online, or domain.
Representing an Internet Protocol (IP) resource, a domain can be associated with the personal computer used to access the Internet, the server computer that is hosting a website, or the website itself. Put simply, this name replaces the use of overly complicated and detailed technical codes which are assigned to every space on the Web. Without a domain name, no one will be able to find and view a website easily; therefore, directly entering domain names is the fastest and most convenient way for people to discover a business. In fact, consumers often rely on this technique before searching for the business via search engines.
First, consider your domain name. For example, in the domain www.1and1.com, “1and1” is considered the domain name. Some businesses wish to showcase the official business name, well-known slogan, industry, or location through their domain name. Though all are good ideas, 1&1 suggests that the primary domain of the business features the official business name. This keeps it simple for you and your visitors to remember and not hinder current and potential customer’s decision to return to the site in the future.
Limit the length of your domain to 20 characters. Extending past this amount may cause potential visitors to forget sections or symbols deterring them away from the site. If the name is not available with the desired top-level domain (TLD), like .com, consider an alternative TLD before changing the domain name completely. Perhaps a .shop or .org TLD will be suitable and therefore you can keep the unique domain name.
There are a variety of different TLDs for a business to choose from. A gTLD (generic top-level domain) illustrates that it is available for world-wide registration regardless of citizenship, residence or age. Most commonly used, .com is the first gTLD that a business will consider. Though a smart decision due to its popularity, we encourage businesses to evaluate the potential effectiveness of the other gTLDs like .org and .biz.
Soon there will be a wide range of new domain extensions available for purchasing which illustrate different themes like location (.nyc, .boston), business industry (.restaurant, .consultant), hobby (.blog, .music) and many more. Each holds their own purpose and is chosen at the discretion of its owner. By specifying your business category through the domain extension, you can create a greater impression on visitors rather than misleading them.
Selecting the best domain for your business will increase both credibility and traffic for your business all while generating your brand. Remember to think like the customer and simplify their experience to make it easier for them to find you.
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1&1 Internet Inc., a global leader among Web hosts, provides companies with the tools necessary to get online and be successful. For more useful tips on how you can drive success for your business via your website or online marketing methods, visit success.1and1.com.”