How to Measure Facebook Performance

facebook(Ping! Zine Web Tech Magazine) – When you create a Facebook page for your small business, it is important to understand the monitoring tools that you have at your disposal. Knowing how to measure the impact and success of your brand’s social media presence is crucial in offering your audience the best experience possible. Facebook has its own tool for measuring the analytics of your brand page’s performance called Facebook Insights. This tool offers several types of information that are important for you to learn, such as likes, reach, and engagement of your followers.

Reach is the number of users that have actually seen your post on their Facebook news feed. The insights tool will show you up to 28 days following a post, and you can calculate whether users saw the post via desktop or mobile device. This gives you valuable information in determining how your page is viewed by your audience, and it also lets you see which of your posts were seen by the largest number of fans.

The next metric is Engaged Users. This information breaks down your posts’ reach even further by showing how many users actually clicked on your post. In other words, Reach shows you how many times your post was loaded in someone’s news feed, but Engaged Users shows you specifically how many people interacted with the post.

The People Talking About This metric is exactly what it sounds like. This is the number of users who have discussed, in some way, your post on Facebook. This can include sharing, liking, commenting, answering a question, responding to an event, or claiming a Facebook offer. This action then shows up in their own activity, for their own network to see.

Two of the metrics we have mentioned combine to give you your page’s Virality. This number is determined by taking the percentage of the People Talking About your post compared to the post’s total Reach. In simpler terms, if you post a photo on your page that reaches 1,000 users, and 100 of those users ended up commenting on it, your Virality would be 10%.

If you have a Facebook page for your small business, take a look at the Insights panel that is available to you. After monitoring how individual posts are performing on your page, you can eventually tailor your content to engage the most users.

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