(Ping! Zine Web Tech Magazine) – In the past we have discussed why it is important to establish and maintain a blog for your business. One of the most convincing arguments for having a blog is the impact it can have on your overall sales. There are a handful of ways that you can attribute a sales increase to you blog activity, and in this article we will highlight a few of those.
1. More Web Traffic
Of course the biggest indicator of success is the increase of Web traffic you receive to your website because of the blog. An increase in traffic will hopefully correlate to an increase in revenue as well, since you have more visitors to potentially convert into a sale. However, a secondary benefit is the improvement in search engine optimization (SEO) that your blog activity can create. By creating new content on a consistent basis, the impressions that your business generates in search engines such as Google will steadily increase. This is thanks to more pages being indexed, and Google seeing your business as more relevant for searchers.
Another area – while not immediately recognized as a contributor to sales – is the portrayal of your industry expertise. More often, consumers are turning to the internet to research a product or service before making a purchase decision. Depending on what you specialize in, demonstrating your expertise via the company blog could be the deciding factor for a lot of your potential customers. By providing content that can answer a lot of the questions that buyers may have in your industry, customers will view your business as a reliable and trustworthy source. Establishing this kind of brand recognition will most likely lead to an increase in sales.
In addition to the last point about brand recognition, customers are more likely to do business with your company if they feel they have a relationship with you. This is a form of brand loyalty that you strive for in your marketing efforts. You can build customer relationships through your blog not only by providing the expertise as listed above, but also by communicating with them. Provide a way for users to leave feedback on the blog, and respond those comments in a timely manner. Whether they are questions, comments, or even complaints, your efforts will be valued if you take the time and show you care about each one. Additionally, you may want to consider showcasing your unique and most loyal customers in a blog post. This will show other visitors that you care about your customers, and also that other people who buy from you have had success with your products.
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