HTC Signs Robert Downey Jr. for $12M to Boost Sales

htc(Ping! Zine Web Tech Magazine) – Here’s something you’ll probably be seeing a lot of sometime pretty soon: actor Robert Downey Jr. in HTC advertisements.

The Iron Man 3 star has signed a marketing deal with the company worth two years, according to a report from Bloomberg’s Tim Culpan. Platforms, meanwhile, could include billboard ads, print and of course, television.

Downey will appear as himself and not the movie characters he’s famous for like Sherlock Holmes and Iron Man.

Back in April, HTC recorded record low profits amid a market that’s increasingly been dominated by the likes of Samsung and Apple. And while the company’s HTC One smartphone has received excellent reviews, other company products including the HTC First have under performed.