Ignis Launches European Expansion

(Ping! Zine) – SDL has announced that it has added Ignis Asset Management to its string of new business wins following the news that the asset management company has purchased its Web Content Management solution (WCM) and Archive Manager system to help launch its European expansion programme. The selection of SDL Tridion® demonstrates the product’s growing reputation in the financial services sector with many financial institutions already having adopted the Web Content Management solution to create a tailored, individual approach to a customer’s online experience.
With £69 billion of assets under management, Ignis offers competitive propositions for advisers and investors. In July 2009, Ignis announced its intention to reach out to the European markets but faced the challenge of managing multiple sites in multiple languages.  The company found that its current Content Management System platform was unsatisfactory – it was unable to support the necessary changes in accordance with the needs of the business and there were ongoing difficulties with maintaining the system.
After a nine month selection process where a number of vendors were evaluated, SDL Web Content Management Solutions division fought off competition from three other vendors at the final stage with the superior functionality provided by SDL Tridion, including the integration of multilingual options for content that will be needed on the European stage.  Working with implementation partner, Reading Room, the solution is due to go live later this year.
“Any business undergoing European expansion will find a host of different complexities arising from a content management point of view,” said Tim Norman, Northern European Sales Director at SDL Web Content Management Solutions division. “After an extensive selection process, Ignis chose us because our platform offers not only a multifunctional Web Content Management solution enabling multilingual content across a range of sites, but the ease of use and a high quality of execution that they weren’t receiving beforehand.”