Industry analyst Jeff Kagan offers comment.
“The new Sprint is really starting to get attention over the last few months as they start to gain momentum as the low cost leader in the wireless space,” says Wireless Analyst Jeff Kagan.
T-Mobile is successfully taking this same path over the last year and has been seeing growth. Sprint is taking a similar approach, but has an advantage over T-Mobile. Sprint has a much better and wider network.
This Sprint plan is focused on AT&T and Verizon customers.
“This is an attractive sounding offer and could be successful for Sprint if they continue advertise and market it well and successfully redefine their brand,” says Telecom Analyst Kagan.
Over recent months, the new Sprint has been thinking of all sorts of new ways to punch its way back into the fight for wireless customers against AT&T, Verizon and T-Mobile.
“Sprint is in the process of redefining their image and brand in the marketplace. So far over the last few months they have been doing a good job at this. Let’s hope they keep building in this area,” says Kagan.
“I think Sprint could become very successful with this new, low cost approach as the next few quarters unfold. It will be interesting to see who they win business from,” says Kagan.
About Jeff Kagan
Jeff Kagan is an industry analyst, consultant, columnist, author, speaker and futurist. He shares his opinion and views in many different ways over 25 years. His goal is to help you better understand our changing world, technology, industry and competition.
He is regularly quoted hundreds of times every year by the media. In fact tens of thousands of times over the last twenty-five years.
Kagan writes two weekly columns and a daily press release on companies, technologies, competition and the changing industry.
He offers comment on wireless, telecom, Internet, cable television, IPTV and other tech news stories including Mobile Pay, Cloud, Internet of Things or IoT, M2M and more.
Kagan is known as a Technology Analyst, Tech Analyst, Wireless Analyst, Cloud Analyst, Smartphone Analyst, Telecom Analyst, Telecom Industry Analyst and Principal Analyst.
He is also a keynote speaker and public speaker. His speeches are on topics including State of the Industry, challenges and opportunities, changing technology, competition, services, winners and losers, why and what we can expect going forward.
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Full Disclosure: Jeff Kagan is an independent industry analyst. He offers comment to the media on breaking news, announcements, technologies and the changing marketplace. He also writes columns and press releases offering comment, and is an author and speaker. Kagan earns a living as a consultant, analyst, speaker and author.
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