(Ping! Zine Digital Issue 07) – To start with, no one package will have everything you need to truly unlock your site’s potential. However, there are a number of free and purchased sites and software that can give you a look at the bigger picture.
Referring Links and Keywords is a basic component to all analytical software. However, your software package should include an unlimited/user defined amount. Top ten refers just won’t do. The top ten will rarely change over the course of your site, but the refers below will. This will give you an opportunity to network with those referrers who are lower on the list and give you more traffic. Another cool feature to look for would be referrer trends. Did that article you posted increase the amount of traffic from a key term? Did that advertising program increase the amount of traffic over the course of 3 months? 6 months? When you combine trends and user defined lists, you can get a lot more quality information.